Electronic cigarette the first ceramic core one-off solution unveiled, creating a new growth engine

As the largest exhibition in Europe and even the whole industry, the UK Birmingham Electronic Cigarette Exhibition, which has been in violation for two years due to the epidemic, was officially opened a few days ago. On May 27th, local time, Smol International (06969.HK) unveiled the world’s first one-time atomization solution with ceramic cores. This series of solutions is named “FEELM Max”.

At this exhibition, Smol brought more than 10 disposable products with different functions and appearances, all of which are equipped with revolutionary technologies that solve the pain points of the current disposable product experience, and continue the “research and development generation, reserve generation, commercial generation”. Technology layout concept.

Backed by ceramic core technology, FEELM Max has three major leap-forward upgrades

Disposable products are becoming a new engine for the growth of the vaping market.

According to the Sullivan report, the global disposable market will be worth $2.13 billion in 2021, accounting for 22.7% of the vaping market. It is estimated that the annual growth rate of the global disposable market from 2022 to 2026 will exceed 28%, which is one of the fastest growing categories in the global electronic atomization market.

As the world’s leading electronic atomization company, Smol’s progress in the disposable category has attracted much attention.

At the end of March this year, Smol stated at the performance conference that this year, it will fully enter the one-off market overseas this year, and the focus is to make use of years of R&D reserves to make the one-off solution taste better. At this Birmingham exhibition, the world’s first disposable solution for ceramic atomizing cores finally unveiled.

The one-time atomization solution of FEELM Max ceramic core is a new generation of long-life ceramic core developed based on the long-term research and development of ceramic technology by SMORE, which lasted two years. There is a qualitative improvement in the degree.

According to the on-site information, the FEELM Max solution is also equipped with a constant power electronic control solution, superimposed on the high stability of the ceramic material itself, which can greatly improve the consistency and stability of the taste of disposable products.

“We use a ceramic atomizing core, which can greatly improve the utilization rate of the atomizing liquid compared with the mainstream liquid storage cotton disposable products on the market, which means that the same volume of atomizing liquid can bring more mouths. , so that consumers can get more benefits.” said Steven Yang, R&D director of the FEELM business group of Smol.

According to reports, compared with other technical route products, the solution achieves leapfrog upgrades in the three dimensions of “more mouths, better taste, and higher consistency”. Replacing the liquid storage cotton with a ceramic core effectively reduces the waste of atomized liquid caused by the liquid storage cotton, and the number of ports is increased by at least 25% under the same liquid injection volume.

Based on the microporous atomization of the ceramic core, the atomized particles can reach the nanometer level, so that the disposable products have a new silky and soft taste. Compared with mainstream products, the smoothness of the taste is improved by more than 30%.

At the same time, FEELM Max is equipped with a new constant power electronic control scheme, which can avoid taste attenuation during use, so that the stability of taste and mist volume can be as high as 95%, ensuring the consistency of mouth and mouth.

At the same time, FEELM Air’s global customers have also landed, and will be launched in different markets such as South Korea, Japan, and the European Union. All of the above products were simultaneously unveiled at the Birmingham exhibition.

Helping the industry get out of the low-quality vicious circle, where does Smol come from?

The current global disposable market is in a stage of brutal growth, and the hidden problems behind it are gradually emerging. Lack of innovation in technology and uneven quality, most brands are in the stage of extensive development driven by interests, which has caused the entire industry to fall into a vicious circle of long-term low-quality and low-price involution.

Many industry experts believe that to solve the problem of involution in the one-time industry, not only the innovation and upgrading of technology, but also the creation of new future-oriented products is required. At the Birmingham exhibition site, Smol brought a series of disposable products focusing on green environmental protection, which made many experts and brands see the direction.

On May 27th, in Birmingham, UK, SMORE unveiled the world’s first disposable atomization solution with ceramic cores.

Taking the environmentally friendly disposable products unveiled this time as an example, the use of aluminum foil as the main body of the body not only reduces the consumption of packaging materials, but also reduces the impact on the environment. Weird circle.

Recently, the product has won the German Red Dot Award, which is known as the “Oscar” in the global industrial design industry, for its green design concept.

It is reported that Smol has launched the FUTURE series for environmental protection, carbon reduction and green themes. The series includes recyclable/easy dismantling, environmentally friendly/degradable materials and minimalist environmentally friendly design. In the future, the “Technical Resource Library” of FEELM Max will be continuously expanded to create high-quality disposable products based on green technology.

Helping the industry to jump out of involution and from low-quality to high-quality, behind Smol’s full entry into the one-off market is the technical confidence brought by its long-term investment in the field of electronic atomization.

In 2021, Smol’s R&D expenditure will be 670 million, and this year, it plans to invest 1.68 billion in R&D, more than the sum of the past 6 years.

In addition, VAPORESSO, a brand of SMORE, also released the open technology solution COREX at this exhibition, and brought the most powerful POD LUXE X equipped with COREX solution, innovative product xTank, and Gen PT60/80S, etc. Three products.